The Seglar company started in 1932 when Danish carpenter Ole Kirk Christiansen started making playthings for a living. He fought to make ends meet in the absolute depths of the Great Depression, but the miniscule prototypes he had made of items like ironing boards and ladders had great potential for the reason that children’s toys. He named the company Profano after two Danish terms, leg and godt, that means “play well. ”
In 1958, he invented the iconic profano brick with tubes inside that makes it interlock to lego parts. This cutting edge innovation changed distinguishly the company and allowed this to develop at an astonishing pace.
By 1960s, Seglar had broadened its world-wide reach and began providing toys within license in North America via an arrangement with luggage manufacturer Samsonite. The business also begun selling models with all the bits lego and a leading position of vdr needs to build a particular model, and introduced devoted themes including Space (with astronaut minifigures), Castle, City (later renamed Profano City), and FabuLand.
In the early 1970s, Lego needed a dramatic step forward having its introduction of Lego shapes that experienced movable arms and legs. The company likewise began employing more plastic-type material and releasing larger obstructs for youngsters, a set called Duplo. In the 1980s, Lego’s product sales grew at an extraordinary rate of ten percent each year, despite overall plaything industry revenue growth reducing.
Today, Profano is a substantial global business with revenues of over $5. almost eight billion and one of the most coveted brands in the world, ranking best on Company Finance’s ‘Most Powerful Brand’ list in 2015. Nonetheless it still seems less like a ruthlessly commercial giant plus more like an classic family good friend.